MAGNIFI FOR ADVISORS
Go From Prospect to Proposal in Minutes
Win more clients with lightning fast, personalized investment proposals powered by AI and investment intelligence.
Pick a date and time to see Magnifi in action
(For Financial Professionals only)
Discover
Identify the best investments and provide tailored recommendations based on each client's preferences.
Select
Leverage selector to find and compare investments that are the best fit for your models and client accounts.
Enhance
Craft hyper-personalized investment recommendations that showcase valuable enhancements across themes, risk, fees, returns, and more in minutes.
Manage
Magnifi provides integrations with leading custodians, such as Schwab and TD Ameritrade, so you can manage your book of business in less time and with fewer resources.

Google-like search for the investment universe
Magnifi is the first natural-language search platform for the world of investment management. It helps financial advisors discover new investments, compare them to existing holdings, and enhance client portfolios to manage their book of business more efficiently. In an era with thousands of ETFs, mutual funds, stocks, and model portfolios to choose from, Magnifi enables advisors with tools and insights that save time and deliver a personalized client experience.
The Industry Is Taking Notice
Magnifi’s advanced investment intelligence and AI is changing the way wealth managers interact with client portfolios. It is no surprise Magnifi was one of only a few platforms to be nominated for multiple WealthManagement.com 2021 Industry Awards: “Best AI Technology” and “Best Portfolio Analytics Tool”.

Personalize client portfolios at scale
Discover how Magnifi’s AI helps financial advisors deliver value to clients through hyper-personalized investment recommendations. The result? More clients, greater wallet share, and less held away assets.

Seamless integrations with leading custodians
Magnifi is dedicated to being the most efficient portfolio enhancement platform for financial advisors. With seamless custodian integrations – whether you custody at Schwab, TD, or elsewhere – you can use our advanced investment intelligence to streamline how your firm optimizes client accounts.