(January 2021)


The Apple Car (capital C!) has been hyped all over the internet over the last year, and investors seem to be frothing over the idea. The company has a long history of disruption—first it was computers, then phones—so many are excited by the prospects of an Apple Car. It may be a long way off, but its effects on the market would likely be felt years before its release. JP Morgan recently did a deep dive into what an Apple Car would mean for the market. One key point they made is that Apple is unlikely to build its own cars in its own plants. Rather, it would likely outsource manufacturing to existing car companies, much like it does with its iPhone. This would generally be positive for the industry as it would spread the wealth around rather than Apple just stealing all market share from existing players.

(Silicon Valley)

FINSUM + Magnifi: One really important note here is that Apple is not likely to enter the car market until fully autonomous vehicles are readily available for consumers. Because self-driving cars are so expensive, costs are going to have to fall significantly before that happens. Accordingly, it looks like 5 years or more before Apple enters this market. 


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