(October 2020)

If there is one corner of the vast ETF world that has been getting attention recently, it is buffer ETFs. Relatively new to the scene, this type of ETF tries to ensure returns to investors within a set range. For example, some will allow you returns of up to 16%, while protecting against any losses of more than 10%. They have a defined timeline, with one year being common. There are currently about 50 buffer ETFs in the market, with over $4 bn in assets total. Two of the top buffer ETFs by AUM are the FT CBOE Vest US Equity Deep Buffer ETF- February (DFEB, $531m AUM), and the Innovator S&P 500 Power Buffer ETF (PJAN, $295.81m AUM).

(New York)


FINSUM + Magnifi: This concept only debuted in 2018 and is a good idea. It is not unlike an annuity, but with more liquidity and less complexity. This will have growing appeal to large parts of the market and works well for the current environment because the present outlook is highly uncertain.


Magnifi is changing the way we shop for investments, with the world’s first semantic search engine for finance that helps users discover, compare and buy investment products such as ETFs, mutual funds and stocks. As of August 2020, 75,000 users with $210 Billion in Assets Under Influence, has used Magnifi over 225,000 times. Try it for yourself today.


This blog is sponsored by Magnifi. The information and data are as of the publish date unless otherwise noted and subject to change. This material is provided for informational purposes only and should not be construed as individualized investment advice or an offer or solicitation to buy or sell securities tailored to your needs. This information covers investment and market activity, industry or sector trends, or other broad-based economic or market conditions and should not be construed as investment research or advice. Investors are urged to consult with their financial advisors before buying or selling any securities. Although certain information has been obtained from sources believed to be reliable, we do not guarantee its accuracy, completeness or fairness. Past performance is no guarantee of future results. This content may not be reproduced or distributed to any person in whole or in part without the prior written consent of Magnifi. [As a technology company, Magnifi provides access to tools and will be compensated for providing such access. Magnifi does not provide broker-dealer, custodian, investment advice or related investment services.]