What Investors Don’t Want In An Advisor

June 24th, 2021

What clients want from their advisors can be difficult to pin down because their needs can be quite different. However, they have a lot in common when it comes to what they avoid. Investors don’t want their advisors to have multiple streams of income; products should be built on anything that's not kickbacks. They want clear and transparent fees that they can see on paper (or electronically), so they can understand them. It’s a red flag if advisors claim exclusivity on an investment. They want to be reached out to as the primary interest. Finally, and most importantly, they want a customized plan. Generic one-size fits all investment can seem like kickbacks are in place, there is a lack of effort or a lack of understanding. They want a unique experience and a unique portfolio, not a cookie-cutter one. 


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